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Spicer takes Pulse Group top job
Former EHS Brann group managing director Mike Spicer has been appointed chief executive of independent marketing communications agency Pulse Group. Spicer has been tasked with building up the business...
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Stella Black launch campaign
Let’s be honest, Stella has lost its premium rating. A few years ago there would have been no need to launch a Stella Black – it’s not a black beer (in fact, it’s a golden larger). The name is hoping...
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Pulse unveils Renault Bizu drive
Renault is launching an integrated campaign for the limited edition Bizu, around the concept of ‘Grab the moment’, by tapping into the retail moments of January sales and Valentine’s Day. Devised by...
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Fujitsu ServerFix mailing by DirectionGroup
At first glance this simply looks like a box containing a model car and immediate questions begin, such as why has this been sent to me? On closer inspection, it would seem not only is this mailer of a...
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Reason why image is everything
Long before the saturated advertising industry secured a grip on our consciousness, building platforms for brands represented by snapshots on screen or the page in our mind, iconic images were still...
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Diageo unveils Bell’s spring push
Diageo is launching a spring campaign for Bell’s Blended Scotch Whisky in a bid to increase consumer loyalty and build upon the previous relationship marketing campaigns. With the blended-whisky sector...
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